What made you decide to start your own company?
When I was making suits for myself, I would have friends come to me to make them one because they loved it. Then their friends and family members would come to me, and before you knew it I had strangers showing up at my parents' doorstep asking if I would make them a suit. I made custom suits for people for a while until it got out of hand, and I couldn't take on all the clients that were coming to me. So after a LOT of encouragement from family and friends, I decided I would give manufacturing a whirl. I often say it fell into my hands, but my family often corrects me because I work really hard at it — it didn't really fall, but rather pushes me.
I know you have a huge Instagram following. How do you utilize social media to promote your business?
Pretty much the only way I market/advertise my business is through social media. I use all forms, but Instagram is the biggest, most successful way to get the word out about my business. Without Instagram I am not sure I would have been able to grow as quickly and definitely would not have been able to create the strong loyal customer base I have now.
