A new app-store design.
The app store has a completely new look and purpose. It looks a bit more like Apple News and has three new tabs: Today, Games, and Apps. The Today tab will let you know what app is making waves, the Games one will suggest new and popular games, and the Apps tab will include all other apps. Apple has also hired a team to come up with the best suggestions of new apps to download, as well highlight the stories of how apps are made and provide tips and tricks for using a particular one.
If you also happen to look up an app and it's currently on a chart, you’ll see its ranking. And for those wishing for more video of how an app actually works, Apple is adding even more of those. iOS 11 will also include an easier way to buy in-app add-on features.