Instagram Gave Hashtags a Major Upgrade, and We Are So Here For It

By giving users the ability to follow hashtags, Instagram is creating an entirely new, community-and-interest-focused experience. Strangers will be brought together, long-debated interests will finally have a name, and like-minded individuals will have a place to come together with no strings attached. In other words, we're about to enter hashtags 2.0 — and we couldn't possibly be more here for it.