17 Trends Facebook Thinks Will Go Mainstream in 2018

Customizing subscription boxes enables us to get more of what we like, more often. Personalization is key, and the more preferences we're able to enter, the more we're able to love what the end result may be. Oh, and it's probably worth noting that the "delight" in seeing a box of something you know you'll like but still be surprised by is a massive, massive bonus.