Instagram Video Just Got a Major, TV-Inspired Upgrade — Get All the Details!

The Instagram team made it clear that they are building a team of content creators and celebs — like Gomez, Kardashian, and Petsch — to utilize the new app. (Those stars, among others, will be launching their own IGTV content today.) But any Instagram user will be able to take advantage of the new tool.

"It's super simple and intuitive to use," said project manager Ashley Yuki. "We bring-high quality content to you from the creators you know and love . . . Starting today, anyone can become the next IGTV creator."

— Additional reporting by Lindsay Miller