Selena Gomez's "It Ain't Me" Video Is a Painful Reminder That Life Is Short

Selena Gomez and Kygo's song "It Ain't Me" has already been dubbed a jam for the Summer of 2017, and now the music video for the hit is finally here. While both Selena and Kygo don't appear in the video, it still has a very powerful message of how much life can change in a split second. The video, which is more like a short film, is about a motorcyclist who gets into a near-fatal crash and has an out-of-body experience while he's in a coma. His girlfriend, who wasn't hurt during the crash, stays by his bedside and decides to dance around his room and play him music to try to help him heal.