Wellness Gifts From Black-Owned Brands in 2024
9 Wellness Gifts From Black-Owned Brands, From Candles to Elixirs
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With everything going on in the world, including a tense presidential election, it's safe to say we could all use a self-care day — or two. Any moment is the perfect excuse to decompress and unplug, whether it's taking an extra hour in your morning routine or going on an impromptu spa day. And with the holiday season on the horizon, now is the time to elevate your gifting game with more thoughtful gifts that not only celebrate Black creativity in beauty and fashion but also wellness. Not sure where to start? Look no further, because we've gathered the best Black-owned products that feed the mind, body, and soul.
It's exciting that many Black entrepreneurs and founders have embraced wellness — an industry that many communities are still so underserved in. Putting your coins towards these brands' efforts this holiday season not only benefits the receiver in the moment but also the community in the long run. And these products help to improve all of our well-being. For those battling seasonal depression and needing a pick-me-up, brands like Homebody provide bath bomb soaks packed with antioxidants and superfoods that ease the mind. And if you're shopping for the fitness addict, Stript offers everything from leggings to sporty dresses that make working out even more enjoyable for every woman and body shape.
For those in your life prioritizing health and wellness on any scale, keep scrolling to shop some of the best Black-owned wellness companies to support during the holidays.
Black-Owned Wellness Gifts: Golde
Original Turmeric Latte Blend ($14, originally $30)
Founder Trinity Mouzon Wofford started this vegan-friendly company from her one-bedroom Brooklyn apartment in 2017 because she was on a mission to make wellness easy and accessible for everyone. It wasn't long before she launched Golde's most coveted product: the Original Turmeric Latte Blend. The recipe includes one of many superfoods that can help you feel and become your best self.
Black-Owned Wellness Gifts: Movita Organics
Women's Multivitamin Bottle ($35, originally $40)
Movita was birthed from Tonya Lewis Lee's passion for women's health and wellness. Via organic fermented supplements derived from fresh fruits, vegetables, and herbs, the brand makes nutrition a top priority. Packed with healthy ingredients like turmeric and beet powder, this multivitamin bottle caters to specific needs for women, including supporting immune function and promoting breast and reproductive health.
Black-Owned Wellness Gifts: Grounded
10-Inch Birds of Paradise Plant ($75)
Plant lover or not, adding some greenery to your space can easily boost your mood. Created by Mignon Hemsley and Danuelle Doswell, plant and wellness brand Grounded aims to foster the synergy between plants and humans that helps us remain grounded. Through its third-space café (located in Washington DC) and online offerings, the brand serves as a wellness oasis where customers can learn about the many benefits of plants and pick from a wide range of options to discover or further cultivate their green thumb.
Black-Owned Wellness Gifts: BLK + GRN
Arami Essentials Eden's Elixir ($44)
A one-stop shop for all things Black wellness? Welcome to BLK + GRN. With a background in public health, Kristian Edwards, DrPH, decided to create an all-natural marketplace that features a carefully curated lineup of Black wellness businesses to cater to every health need, minus harmful ingredients. This toning elixir from Arami Essentials is made with potent ingredients from Africa and is free of sulfates and parabens.
Black-Owned Wellness Gifts: The Honey Pot Company
Organic Cotton Cover Super Pads with Wings ($8, originally $10)
CEO Bea Dixon turned her battle with bacterial vaginosis into help for other women, the plant-based way. The brand offers everything from menstrual cups and organic tampons to body cleansers and supplements. Want even more reason to gift someone a Honey Pot item? The brand donates two percent of its online sales to charitable organizations that aid in access and connection for people with vaginas across the world.
Black-Owned Wellness Gifts: Homebody
Homebody Plot Twist ($42)
Don't have the time to go to the spa? Thanks to brands like Homebody, you can bask in spa-like luxuries from the comfort of your own home. Focused on purpose and intention, founders Rebecca Grammer-Ybarra and Christiana Grammer set out to create bath-ritual products that combine herbs, color therapy, aromatherapy, and minerals to ease the mind, body, and soul. It's also the first Black-owned wellness company to be sold at Ulta Beauty stores, thanks to hero products like their CBD bath bomb soaks.
Black-Owned Wellness Gifts: Gldnhaus
Pray-Her Warrior Candle ($40)
Founded by mother-daughter duo Lesleigh Irish-Underwood and Alanna Underwood, Gldnhaus is the faith-based luxury brand to add to your wellness arsenal. Inspired by the scripture Matthew 5:16, the Brooklyn-based company offers products that motivate women to become the best version of themselves through its faith-centered candles crafted from 100 percent coconut soy wax. Its staple Pray-Her Warrior candle includes notes of French vanilla and English lavender that will help you create a peaceful luxury experience at any time.
Black-Owned Wellness Gifts: Oui the People
Cloud Nine Massage Set ($81, originally $90)
"Higher standard body care, made for all" has been Oui the People's mantra since its 2014 inception. With only $1,500 in her pocket, Karen Young launched the award-winning company, which specializes in rewriting beauty standards through products that nourish your body. Customers can find products to cater to just about every concern, from ingrown hairs and razor burns to sensitive skin and hyperpigmentation. Although it all started with a custom razor, Oui the People has expanded to other body care must-haves like this massage set, complete with its best-selling hydrating gloss and shapeshifter tool.
Black-Owned Wellness Gifts: Stript
Ari Biker ($140)
For the woman who wants to up her fitness game and get her body moving, take Stript's activewear pieces as an extra motivation. Founder Ari Davis makes it her duty to craft minimal yet statement-making designs that women will feel confident in both in and out of the gym. This biker one-piece amongst other internet favorites is designed in specially made, highly compressive fabric that caters to every woman's body and style.
Naomi Parris is a New York-based fashion and beauty writer with over seven years of experience. She served as an editorial operations associate at PS, specializing in all things fashion. Obsessed with telling stories that merge fashion and culture, her areas of expertise include Fashion Week coverage, daily news, high-profile interviews, shopping roundups, and beauty stories.
