How to Shop the Goth Lolita Trend
Naomi Osaka's US Open Look Is Giving Goth Lolita Chic — Shop the Aesthetic
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Laura Mercier Caviar Smoothing Matte Lipstick ($45)
Dark purple is one of the signature colors of the Lolita goth aesthetic. The plum-colored shade feels undeniably romantic, with a rich coloring that's sure to stand out — even if you're opting for minimal makeup.