IT Cosmetics Superhero Mascara ($12, originally $28)
If you're on the hunt for a mascara that actually transforms your lashes, consider this your sign to try IT Cosmetics's Superhero Mascara. Trust us, the before-and-after photos in our editor's review speak for themselves. Check them out in our comprehensive IT Cosmetics Superhero Mascara review.
Editor Quote: "What I love about the IT Cosmetics Superhero Mascara is how well it enhances the volume and length of my super-straight lashes without clumping them together. Before applying any mascara, I use my Tweezerman eyelash curler. Without it, I've noticed that mascara tends to weigh down my lashes, counteracting my goal to add volume. In the below photo, you'll see my left eye in its natural state (without having used an eyelash curler) and the right eye prepped without mascara, just freshly curled. (The difference is jarring, I know.)" — Marisa Petrarca, contributing editor, Shopping
