Shop From These LGBTQ+-Owned Businesses For the Coolest Holiday Gifts

NOTO Deep Serum ($36)

Founded by renowned queer makeup artist and creative Gloria Noto, this clean beauty brand is well-known (and beloved) for its multi-use, sustainable, and gender-inclusive products. If you have a gender nonconforming, agender, or nonbinary bestie on your gifting list, any of NOTO's oils and serums are an excellent option for their luxury feel, gender-neutral packaging, and great scents. One of its bestsellers is the Deep Face + Neck Serum, a hydrating, skin barrier-protecting oil serum that tightens, brightens, and repairs your skin. Plus, the botanical ingredients (like green coffee oil, grapeseed oil, marula oil, grapefruit oil, and sea buckthorn) make it smell absolutely incredible.