Nuuly Subscription ($98 per month)
"I've always expressed myself through clothing. I loved fashion growing up, and although I generally stick to my San Francisco uniform of high-waisted jeans, a crop tee, and black boots, getting dressed in the morning always makes me feel like me; it's how I outwardly portray who I am on the inside. I've been using Nuuly for years now, and every month, I look forward to picking six items to pack my Nuuly bag with — it always feels like a mini Christmas when my bag arrives and I unwrap the pieces, trying on each one and feeling like my 10-year-old self pretending to walk the runway.
I'm often complimented on the more daring picks (studded leather jackets! swirly printed pants!), and I've recommended the service to so many friends. Yes, subscriptions aren't cheap, but I'd be really devastated to give this one up." — Lena Felton, senior director of special projects
