Lately, Tulum and Isla Mujeres have gotten all the attention as Mexican must visits, but this destination — less Spring-break-y than Cancun, more Mayan-ruin-packed than Cabo San Lucas — is seeing a resurgence. It's an island in the Caribbean Sea that's having a moment per gorgeous new and refurbished hotels going up and thanks to its unbeatable diving reefs and stunning, expansive nature reserve. It's also an easy flight from the States (often with a quick layover in Miami or Cancun), which makes it an getaway for SAD-addled Americans.
Need more convincing to start a Kayak search? We've put together 10 impressive reasons to get thee to the tropical paradise as soon as humanly possible. Cozumel, let us count the ways — and the sparkling blue-green waves!