Spring cleaning just got . . . well, we don't necessarily want to say "easier," but certainly cuter! Target just launched a new household cleaning range, Everspring, made with safer ingredients and largely recycled plastic. The on-trend brand includes dish soap, all-purpose cleaner, laundry detergent, and more, all at an affordable price point ranging from $3 to $12.
With its focus on less-harmful ingredients and materials, Everspring falls in line with the recently launched Target Clean initiative, which is indicated with a green symbol. Target Clean products are formulated without certain chemicals, including phthalates, sodium laureth sulfate, formaldehyde, and others.
"Everspring is a great example of how we're listening — and responding — to the evolving needs of our guests," Senior Vice President General Merchandise Manager Christina Hennington said in a press statement. "Guests can feel confident they're purchasing essentials for their home that include ingredients and components they want and have the efficacy they need to get daily routines done." Check out the new brand ahead.