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While the tradition of gift giving for Valentine's Day is totally optional, it's still a gesture that could fill your loved ones with joy. Consumer activism is a powerful way to invest in underrepresented groups like Black small-business owners. After all, your purchases are — to an extent — a reflection of your beliefs and values.
If amplifying Black founders is a priority this year and you're planning to treat the people you love, consider these thoughtful gifts I've curated from Black-owned or Black-founded brands. From nutritious mask kits to indulgent lingerie, you'll find something for everyone on your list.
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