The bridesmaid dress can be a major expense, and it's tough to pick one option that fits everyone's financial expectations. A solution: choose a color — a general "purple" — or multiple shades, as on a paint swatch, then let each pal find a dress that suits both her style and her budget. If you're worried that the range of hues won't work together, ask each friend to send you photos before they buy.
Pick a Color, Not a Dress
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