25 Awesome Costco Shopping Secrets That Go Way Beyond Free Samples

According to Lifehacker, the middle area of the store is referred to as "action alley" because of the high traffic. "Makers and distributors often pay for the privilege of being there, and the prices are aggressive," the site says. The flashy displays at the end of aisles, where lucrative samples are given, tend to be the worst bargains in Costco.