West of the town proper is the famous Jackrabbit Trading Post (3386 Historic Rte. 66). The billboard proclaiming "HERE IT IS" has to be one of the best-known sights along the route. I for one find myself transported back in time whenever I see it. Aside from the billboard, the Jackrabbit is also famous for its slogan: "If you haven't been to the Jackrabbit, you haven't been in the Southwest." Lots of travelers over the years have had their photographs taken sitting astride the giant jackrabbit figure on the premises. To find the Jackrabbit, you can either cross to the south side of I-40 at exit #274 and then turn west, or you can take the interstate west to exit #269 and then double back on the south frontage road.
