Timed to the French label's 20th birthday, Maje entered the sustainable-denim arena in October 2019 with a capsule collection called First Stone as the brand's first step toward more sustainable fashion. How did it do it? By implementing sustainable washing methods and replacing conventional techniques with an eco-friendly process that significantly decreases energy and chemical use, which, in turn, reduces water consumption by up to 95 percent. Maje has also started to use recycled wool in its collections and plans to transition to cotton and viscose packaging and implement more friendly transport for its product for its next steps. For sustainable extra credit, the brand even moved its headquarters in 2018, taking up residence near the Louvre museum in a building renovated in accordance with the French High Quality Environmental Standards.
What We'd Buy: Maje Cropped Washed Jeans ($265)