Be Rooted's Jasmin Foster Talks About Being the First Black-Owned Stationery Brand Sold at Target

On representation at every stage of the creative process and uplifting artists of color: Jasmin revealed that she works exclusively with Black and Brown designers and illustrators. "That is really critical to my brand, because I want the designer to uniquely know who my customer is. That makes the design even more authentic, because I'm not having to teach or coach someone about our culture, they already get it," she said.

With these Keep Killin' It Hexagon Pencils ($6), Jasmin encourages you to draw your own designs and write with authority.