20 Affordable Amazon Gifts That Help to Support Small Businesses

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After the last few years and all of the uncertainty that's still surrounding the economy, shopping from small businesses can really go a long way. Not only does it help to sustain local economies, it also provides the opportunity to directly invest more in marginalized communities such as Black, woman, or trans founders.

This year, I've set a personal goal to be more intentional with all of my gift-giving practices — paying attention to not only how much I'm spending, but also to where exactly my money is going. As we all begin to get our holiday shopping lists ready and prepare to spoil our loved ones, we can make an even bigger impact this holiday season by simply shopping from small businesses — which is now easier than ever thanks to Amazon.

Amazon has (rather conveniently!) curated an entire page of top-rated gifts from small businesses — so by purchasing any of these products, you'll be giving your loved ones quality items and also making a difference with your dollars. Bonus: they're all under $100.

We've rounded up some of the top Amazon gifts below, with a curated guide that includes everything from a pair of fitness bangles for at-home workouts to a diaper caddy for the new parents you know and more. Regardless of what you're shopping for, you're bound to find something that's totally perfect for anyone on your holiday shopping list. Scroll on to see the best Amazon gifts to shop from small businesses this season.

— Additional reporting by Shelcy Joseph

A Skin-Care Gift: ThriveNatural Moisturizing Mineral Face Sunscreen
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A Skin-Care Gift: ThriveNatural Moisturizing Mineral Face Sunscreen

This ThriveNatural Moisturizing Mineral Face Sunscreen ($23) is a best-seller on Amazon — and for good reason. Not only will it help to protect them from harmful UV rays, it will also help in enhancing their natural glow, too. They'll quickly order a refill, because they'll use it daily.

A Tech Gift: EverydiLuv TB100 Wireless Earbuds
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A Tech Gift: EverydiLuv TB100 Wireless Earbuds

These iLuv TB100 Wireless Earbuds ($20) will allow them to listen to their favorite music as they ride the train or go on a solo adventure, or they can help them tune out background noise as they get work done. They will get tons of use out of it.

For the Coffee-Lover: BLK & Bold Rise & GRND Coffee Blend
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For the Coffee-Lover: BLK & Bold Rise & GRND Coffee Blend

Coffee-lovers, this gift is just for you! Treat any espresso enthusiast to a new coffee blend with this BLK & Bold Rise & GRND Coffee Blend ($9). It's a medium roast made with certified ground coffee beans, and it features a tart citric acidity with smooth, creamy toffee notes.

A Fashion Gift: Leggings Depot Activewear Jogger
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A Fashion Gift: Leggings Depot Activewear Jogger

You can never have too many athleisurewear styles in your closet — especially when the piece is as cozy as this Leggings Depot Activewear Jogger ($17, originally $29). Whether they're a disciplined athlete or just someone who is always on the go, they'll love having a pant as comfy as this in their wardrobe.

For Happy Hour: PG Moscow Mule Mugs (Set of 4)
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For Happy Hour: PG Moscow Mule Mugs (Set of 4)

Make these PG Moscow Mule Mugs (Set of 4) ($24, originally $34) part of the next happy hour they host at home. They look super polished, so you know they'll want to leave them on display. And with the holiday party season right around the corner, they'll love getting to embrace their inner-host with these in tow.

For the Beauty Enthusiast: Julep Eyeshadow Stick
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For the Beauty Enthusiast: Julep Eyeshadow Stick

The only thing better than a top-rated makeup product is a top-rated and affordable makeup product. If they love to experiment with new eyeshadow colors, then give them this festive and shimmery Julep Eyeshadow Stick ($15). The product comes in several colors, and it will surely elevate any look instantly.

A Sweet Candle: Sweet Water Decor Weekend Candle
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A Sweet Candle: Sweet Water Decor Weekend Candle

Any home space will benefit from having this Sweet Water Decor Weekend Candle ($20, originally $24) incorporated into it. The candle boasts over 1,000 near-perfect reviews on Amazon. Plus, with notes of citrus, grapefruit, sage, oakmoss, and even amber, it's not hard to see why.

A Jewelry Gift: Pavoi Gold Hoops
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A Jewelry Gift: Pavoi Gold Hoops

Is there anything more timeless than a dainty gold jewelry piece? These Pavoi Gold Hoops ($14) will feel like the perfect finish to any look, as they will add a touch of simplicity and effortless elegance. Even more, they'll love adding them to their ever-growing collection of gold accessories.

A Personalized Gift: Custom Metal Sign
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A Personalized Gift: Custom Metal Sign

Amazon might not have a reputation for its customizable offerings quite like Etsy, but this Custom Metal Sign ($18) proves that it probably should. These durable metal signs will make such great accents in any home. Plus, with a slight extra cost, you can customize them and treat any loved one to a more personal gift.

Practical Eyewear: WearMe Pro Reflective Lens Sunglasses
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Practical Eyewear: WearMe Pro Reflective Lens Sunglasses

These WearMe Pro Reflective Lens Sunglasses ($16, originally $20) will make them look effortlessly cool, all while helping to protect their eyes from harsh UV rays, in the process. These frames are sure to add an extra flair to any outfit. Bonus: despite their luxe aesthetic, the sunnies are actually incredibly affordable with an under-$20 price tag.

A Cute Card: Dessie 30 Floral Watercolor Blank Cards
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A Cute Card: Dessie 30 Floral Watercolor Blank Cards

Sometimes the best way to show that you care is with a simple, handwritten card. And if your loved one is obsessed with all things stationary, they'll definitely get a kick out of these Dessie 30 Floral Watercolor Blank Cards ($15) — which come in a full set and feature sweet, muted designs across the front. It's the perfect gift for taking your penmanship skills up a notch!

A Useful Container: County Line Kitchen Cold Brew Mason Jar
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A Useful Container: County Line Kitchen Cold Brew Mason Jar

This County Line Kitchen Cold Brew Mason Jar ($35) is super-easy to use, and it makes the perfect present for those who swear by cold brew (we all know at least one person!). It's durable and built to keep their coffee ice cold over a long period of time.

For the Fitness Addict: Bala Bangles (Set of 2)
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For the Fitness Addict: Bala Bangles (Set of 2)

If you've spent any decent amount of time on the internet or TikTok, then it's likely you've already heard all about these Bala Bangles (Set of 2) ($40, originally $49) — which help to intensify at-home workouts, and allow you to push yourself even on the go. We like the pink pop of color.

A Nourishing Treat: Cure Hydrating Electrolyte Mix
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A Nourishing Treat: Cure Hydrating Electrolyte Mix

This Cure Hydrating Electrolyte Mix ($21) has quite the reputation, even being named as the "Best Hydrating Drink Mix!" by a number of publications. The nourishing mix will help keep anyone feeling hydrated and energized, even on the go. Plus, the package makes for a great stocking stuffer!

For the Pet-Lovers: Petcube Monitoring Cam
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For the Pet-Lovers: Petcube Monitoring Cam

Ever wonder what your pets get up to when you're not home? This Petcube Monitoring Cam ($40, originally $50) will help them watch over their furry friends while they're away. It comes with useful instructions, is incredibly easy to use, and is also a great way to monitor home security.

For Maximum Convenience: Parker Baby Diaper Caddy
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For Maximum Convenience: Parker Baby Diaper Caddy

For the new parents, this Parker Baby Diaper Caddy ($20) will be an all-in-one solution to carrying diapers, bottles, and doing so much more. With a number of inside compartments and exterior pockets, it's a great tool to take on the go or even just in the car.

A Home Office Gift: Laptop Bed Tray Table
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A Home Office Gift: Laptop Bed Tray Table

Have a friend or family member who has transferred to working fully remotely? This Laptop Bed Tray Table ($91) will help them to keep a great posture as they work in bed or from their desk. It features different compartments so they can comfortably use their iPad, laptop, and phone.

A Practical Gift: Thinx Hiphugger Period Underwear
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A Practical Gift: Thinx Hiphugger Period Underwear

We'd argue that there might not be a more practical item on this list to gift than the Thinx Hiphugger Period Underwear ($35). The person who has everything will definitely get a kick out of receiving this unique intimate, which features a built-in leak protection technology that aims to prevent leaks and stains, making your next period cycle less of a hassle (or, at least, a less messy one!).

For the Foodie: Lillie's of Charleston Hot Sauce Variety Gift Box
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For the Foodie: Lillie's of Charleston Hot Sauce Variety Gift Box

This Lillie's of Charleston Hot Sauce Variety Gift Box ($29) is perfect for the foodie who loves to add some heat to their dishes. It will enhance anything they make with a little extra kick. And what better way to spice up your next family meal than with a hot sauce variety pack?

A Cozy Gift: Chakir Luxury Hotel & Spa Premium Turkish Bath Towels
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A Cozy Gift: Chakir Luxury Hotel & Spa Premium Turkish Bath Towels

Perhaps not everyone will be jumping for joy at the thought of receiving towels as a Christmas gift. But hear us out — when they're as plush and highly-rated as these Chakir Luxury Hotel & Spa Premium Turkish Bath Towels ($47), anyone will be thrilled to have them incorporated into their home. Plus, these bestsellers also come in a variety of colors.