These Major Retailers Are Hosting Alternative Prime Day Deals — Here's What to Shop

Urban Outfitters Maci Polka Dot Mini Dress ($20, originally $69)

Urban Outfitters is set to host several Prime Day-adjacent sales that feature markdowns on the brand's biggest categories: fashion and home. In the lead up to the event, shoppers can also enjoy deals on already discounted items through the brand's sale section. This ethereal white dress is currently high on our shopping wishlist and (best of all) it's discounted, too.