49 October Prime Day Deals You Don't Want to Miss

Milk Makeup Hydro Grip Primer ($30, originally $38)

This TikTok-famous makeup primer has a tacky finish that ensures makeup applies smoothly and stays all day. Not only that, but it also contains hyaluronic acid for hydration. One of our former editors reviewed it when it launched in 2019 and compared its texture to that of an "very emollient moisturizer." Read her review of the Milk Makeup Hydro Grip Primer for more.

Editor Quote: "It felt like a very emollient moisturizer sitting on my cheeks, as my dry patches and irritated areas slowly drank it up. Despite its initially slippery texture, the layer of gel I had on my face latched onto my foundation, making it buff into my complexion seamlessly with little to no streaking." — Jesa Marie Calaor, former assistant editor, Beauty