I'll be the first to admit that TikTok hasn't been the best influence on my spending habits — but it has introduced me to some really great products. It's where I first heard about the Tree Hut Candy Cane Shea Sugar Scrub and the platform that convinced me to get the cozy Tanming Sweater Set. I could go on, but for the sake of this piece, I'll stick to discussing my new favorite product, the Pure Enrichment PureBliss Luxury Towel Warmer ($150). While a range of towel warmers has been marketed to me on social media, I quickly searched bestsellers on Amazon to uncover that this is one of the best-rated options out there. I tested it to determine if your daily routine could benefit from one, too.

While the towel warmer is far from a necessary purchase, I love it more than I ever could have imagined. The lid lifts up like a bucket to reveal a spacious 20-liter interior that can fit at least three bath towels, or a blanket, socks, clothes — you name it. It's super easy to use; you just plug it in, hold the power button, then select one of four timer settings: 15, 30, 45, or 60 minutes. After the selected time, the device beeps and shuts off, so you don't have to worry if you have to leave the house before turning it off.

Since it arrived on my doorstep, I've been heating up towels before my shower, and it's leveled up my routine tremendously. Now that the temperatures have officially dropped in the Midwest, indulging in a heated towel feels as luxurious as it gets, and shoppers agree. One Amazon shopper who rated it five stars wrote: "There is nothing nicer than putting on a warm robe after a bath or shower. . . . This is some of the best money I've spent in awhile." I concur.

Lastly, I love that it's aesthetically pleasing. As mentioned, it's on the larger side, so I appreciate its sleek design, understated visible branding, and muted colorways. It comes in white and brushed gold or white and brushed silver (I chose the latter), and the cord neatly wraps around the base of the device when it's not in use.

The Pure Enrichment PureBliss Luxury Towel Warmer takes about 10 minutes to heat its contents. One reviewer who rated it four stars wrote: "I have learned that you need to warm for at least 10-15 minutes to give off a good heat across the entire towel; otherwise, you may get some cooler spots coming out of the shower." In my experience, that is the case, which is why I typically select the 60-minute timer at least a half hour before jumping in the shower.

Another thing? I wish it was cordless. I live in an apartment with limited outlets; my bathroom has only one, inconveniently positioned above the sink. Obviously, this isn't a major concern in the big scheme of things, but it's something to take into consideration when deciding where to place it in your home.

The Pure Enrichment PureBliss Luxury Towel Warmer is best for those who run cold, or those who want to create a spa-like experience in the comfort of their own home. It makes for a thoughtful gift for someone you know would appreciate it but may not be inclined to indulge in such a luxury.

Rating: ★★★★★