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Waterless Products You Can Find at Target

Everything You Need to Know About Incorporating Waterless Products in Your Home Routine

Pick up any personal-care or household product in your home. Chances are the first ingredient on the label is water.

That doesn't mean these products are diluted. Water exists in beauty and home products for a reason. For starters, it helps dissolve water-soluble active ingredients like vitamin C. It also improves product consistency. For example, oil-based balms are often thick and solid, while serums and cleansers are smooth and silky. Lastly, water is fairly cheap, which keeps the cost of shampoos and body washes relatively low.

But using this much water in our products has its drawbacks as well. For one, water creates a breeding ground for bacteria, which means brands must add preservatives to keep their formulas in tip-top shape. In addition, using water has a negative environmental impact. These diluted formulas require more plastic packaging to contain them, which then leads to more environmental waste.

In order to combat these downsides, brands have come up with a few innovative packaging and formula solutions that are completely waterless.

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