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Beats by Dre World Cup Ad

Why Everyone's Still Talking About This Beats Ad

Cue the drums of war — the freshly acquired Beats by Dre is out to outsport Nike and Adidas before the World Cup. If you haven't watched its soap-drama saga of a trailer, the five-minute-long The Game Before the Game ad, scroll down and get ready for a heart-pumping, spiritual soccer experience.

It's a worthy watch for the eye candy alone: Brazil's Neymar Jr., Uruguay's Luis Suarez, and the Netherlands' Robin van Persie all show their pregame rituals in the dramatic teaser. But between the ad's baby Jesus wearing a tiny soccer jersey and random cameos by Lil Wayne and Nicki Minaj, we're left completely confused: what on earth is Beats' World Cup ad really about? In what follows, five theories as to what Dre is trying to tell us.

1. Soccer is religion.

Soo . . . can we talk about that soccer jersey-wearing baby Jesus?

2. Soccer players are warriors, and the World Cup is their battlefield.

Doesn't the ad's "Jungle" track by Jamie N Commons & The X Ambassadors totally remind you of Savages from Pocahontas?

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3. Never take your Beats off. Even in the bathroom.

Germany's Bastian Schweinsteiger wears his Beats to wash his socks while they're on his feet still — and so should you.

4. A Beats-themed major motion picture?!

This ad even has its own poster.

5. It's a guide to on-field swagger.

If Javier Chicharito walking down that hallway isn't swagger, than I don't know what is.

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