You Have to Read This Man's Complaint to a Grocery Store About a Dead Worm

Brands interacting with people on social media are continuously entertaining, but adapting an Oasis song for a dead worm's "funeral" redefines customer dedication. On Aug. 6, a man named Wes Metcalfe wrote on the Facebook page of the British grocery store Tesco to artfully complain about a dead worm wrapped inside his cucumber.

It's impossible not to laugh at Metcalfe's witty post, which has more than 60,000 reactions, 12,000 comments, and 39,000 shares, but it gets even better. Instead of losing it on the brand, Metcalfe hilariously names the worm William and describes it as a family pet who died because "the shrink wrap on the cucumber may have squashed and killed William." Tesco responded to Rob first with a sweet poem. A few hours later, they adapted Oasis's "Wonderwall" as another tribute for the "pet" worm's funeral.

The ensuing back and forth between Metcalfe and Tesco lightheartedly jokes about what could have been a much more critical complaint. Check out the conversation ahead.