What will your headline be? The thought-provoking question and call to action is at the center of a new project titled The Future of Women, launching in honor of International Day of the Girl on Oct. 11. Sponsored by UN Women, TechStyle Fashion Group, Near Future, and POPSUGAR, the online PSA spotlights nearly 30 inspiring women across various industries.
There's the prison reform activist, a princess fighting for more women in the workforce, the celebrated chef known for her vegan cheese, and a behavioral geneticist making strides for autism research. Though the women involved in the project come from different professional and personal backgrounds, they are all actively changing the way we think and the world we live in. (No big deal.)
To get the confident shots of the women, photographer Amanda Demme had them sit in "presidential poses, leaning forward and sitting tall." She added, "We shot everyone in black and white to highlight their strongest features and give a classic feel to the portraits. Lastly, I spoke to every subject to find out who they were and what they really cared about, having them think about the things that really matter to them when they looked into the camera."
It wasn't all serious on set, however. Demme said she played music from David Bowie, Fleetwood Mac, and George Michael to maintain an upbeat ambience. "I played familiar and upbeat music to make them feel relaxed while tapping into their personal strength," she said.
As for her hope for the future of women, Demme said, "That they can spend more time being amazing and making an impact on the world rather than protesting for their right to do so." Meet the women currently making an impact ahead.