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Loctite Fanny Pack Super Bowl Ad

Thanks to This Ad, a Little Super Glue Brand Just Went Viral

This ad is called "Positive Feelings" — and if you have 37 seconds to spare, drop everything you're doing to watch it right now. Loctite is a small German glue company that spent $4.5 million on a hilarious Super Bowl spot featuring a fanny-pack-wearing dance crew bringing down the house with various, er, moves (like the very confident high kick below). What does all this have to do with super glue? Nothing, probably. Some would say it makes no sense at all. We say: anything that makes us this happy makes all the sense in the world. Play the video, then get funky to the "Positive Feelings" dance mix.

Image Source: Loctite
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