Apple's New iPhone Ad Will Hypnotize You

Apple's latest attempt to impress users with how amazing the iPhone is comes from a dazzling new video about the App Store. Released on Sunday, the short 30-second ad tells people that there are over 1.5 million "awe-inspiring" apps to download and shows all these different apps in a cool rainbow montage.

This is the third ad from Apple as part of its newest campaign and tagline, "If it's not an iPhone, it's not an iPhone." Another video highlighted why people love their iPhone, while a second described how Apple manufactures both its hardware and software — unlike Android and other smartphones.

While the clip is definitely cool and shows the same 9:41 time on the iPhones that we're used to, it fails to mention how all those apps on the App Store aren't really all that unique. Though there are more than a million apps, many of them are copies of each other — such as different versions of Solitaire. Copies or not, the apps in this ad are still pretty mesmerizing.