Skip Nav
Instagram
18 Must-Have Apps and Hacks to Take Your Instagram Stories to the Next Level
Tech Tips
Did You Know the iPhone Has a Magnifier Tool? Until Now, Neither Did We
Digital Life
How Do You Write the Letter "X"? This Simple Question Has Sparked the Internet's Latest Debate
Tech Shopping
The 29 Tech Products We're Lusting After in 2019
Tech Tips
These Tech Hacks Are More Life-Changing Than Marie Kondo's Folding Method

Sony Commercial With Exploding Glitter Balloons

Watch 4,000 Balloons Filled With Glitter Explode — Because You Know You Want To

To promote the brand's new television offering, Sony put together a commercial using 4,000 white balloons filled with a combined 1,500 kilograms of glitter, naturally. The contagiously charming video then shows what happens when you pop all of those glitter-filled balloons in a stunning, abandoned casino in Romania. (Spoiler alert: it's pretty damn magical.)

The commercial was originally released in September 2016, however, it picked up steam again recently partly due to a video from Select All that shows how the commercial came together. For one, the behind-the-scenes video confirms that, yes, real glitter was involved in the making of the commercial.

It also divulges that the team, led by American director Andre Stringer, only had two chances to capture the beautiful exterior shot. And for those of you wondering, the glitter used was biodegradable, so if any of it landed in the ocean, it would dissolve.

Watch the incredible video above.

From Our Partners
Darren Criss's Lip Sync Battle Video
How to Write the Letter X Debate
Angelica Hale Second Golden Buzzer Performance Video 2019
SNL Kate McKinnon as Elizabeth Warren Jan. 19, 2019
Best Tech Hacks 2019
Dunkin' Donuts Employee Dancing With Autistic Customer Video
Houseparty App With Heads Up Feature 2019
Middle School Chorus Surprises Teacher at Wedding Rehearsal
Spider-Man: Far From Home Trailer
Baby Hears Sister's Voice For the First Time
How to Use the Magnifier on an iPhone
Jonathan Van Ness and Karamo Brown's Lip Sync Battle Video
From Our Partners
Latest Technology & Gadgets
All the Latest From Ryan Reynolds