With their incredible cooling power and hip look, Yeti Coolers ($250) have become the must have for serious sporting and vacation adventures. I recommend the unbreakable Roadie with permafrost insulation. It holds up to 14 cans of beer and 20 pounds of ice and keeps things cold for days. If you're more of the soft-sided carry and go, check out Yeti Hopper. This durable, leak-proof and puncture-resistant model takes cues from the same materials used in white water rafts and HAZMAT equipment. Plus it also keeps your stuff cold for up to four days, and even the zipper is an industrial beast.