Now that you know what goes into the products, let's talk about what each of them does! What's standout about the Aura Botanica Bain Micellaire shampoo ($43) is that it actually creates a nice lather (unlike no-poo products). That said, it leaves hair squeaky clean, so you really do want to use a conditioner with it.
The formula is free of sulfates and instead replaced with responsibly sourced Samoan coconut oil and Moroccan argan oil to make strands strong and shiny. It's 96 percent made of natural ingredients with the other four percent being preservatives and fragrance. That scent is described as sweet orange essential oil, but I find it pretty musky (and sexy!). If Tom Ford had a unisex hair care fragrance, I bet it would smell similar to this.