My No. 1 piece of travel advice for the "Cowboy Carter" Tour is to choose a hotel that is close enough to the concert venue so that your return trip isn't a headache. The W Hotel in downtown Atlanta is a mere six minutes from the Mercedes-Benz stadium where Beyoncé performed, ensuring a short, easy commute.
Since Marriott Bonvoy is the concert's official hotel partner, the W Hotel had lots of "Cowboy Carter"-inspired activations, like a SirDavis happy hour with a DJ who played Beyoncé's music. That really added to the fun of my getting-ready experience, and it felt great to be around other Beyoncé fans sharing their excitement for the show.
That said, when it was time to recover the next morning from a night of dancing, I was grateful for the hotel's amenities: room service, a gorgeous rooftop pool, and a spa with an array of treatments available including a calming, aromatherapeutic massage. When planning your travel to a concert, don't forget about the day after; you can work some self-care practices into your schedule to end the experience on a restorative note.
