POPSUGAR: What an exciting time for Puma! In what ways do you feel the brand has evolved under you?
June Ambrose: I feel like I'm still in my freshman quarter with the brand. But since the success of Puma High Court, there's a confidence in the brand, knowing that they can speak in this style space. Not just with the collaborations, but as a brand. My goal is that the brand is able to be part of the conversation about fashion, style, and performance. When we have these winning brand moments, like High Court was in the women's basketball division, I think that it's a sign. It definitely says there's a customer with the appetite for more stylish silhouettes. There's a lot more curiosity, at least from what I've been told from outsiders. Like they definitely feel this energy around the brand since I've been on board.
