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Gigi Hadid Revealed Her Full Maybelline Collection, and You're Going to Want It All

by Alaina Demopoulos

These 38 Gifts From Nordstrom Will Make You the Hero of Holiday Season

by Alaina Demopoulos

Can Apple Cider Vinegar Make Your Hair Grow After Just 1 Use?

by Alaina Demopoulos

Exclusive: See Every Product in MAC's Snow Ball Holiday Collection

by Kristina Rodulfo

Go, Go! The Gigi Hadid x Maybelline Palette Is Now Available at Ulta For $30

by Lauren Levinson 5 hours ago

Wet n Wild MegaGlo Highlighter Palette

The Wet n Wild Highlighters Literally Everyone Loves Will Come in Palette Form

by Alaina Demopoulos 6 hours ago

Best Hand Creams For Fall 2017

10 Beyond Moisturizing Hand Creams to Slather on This Fall

by Kristin Granero 6 hours ago

Lime Crime Unicorn Dreams Hair Color for Dark Hair

Lime Crime Is Making It Possible For Brunettes to Rock Purple Hair

by Alaina Demopoulos 6 hours ago

Too Faced NYC Pop-Up Shop October 2017

What We Learned When We Took a (Better Than) Sex Ed Class With Jerrod Blandino

by Alaina Demopoulos 6 hours ago

13 Halloween Makeup Looks That Are the Perfect Excuse to Get the Glitter Out

by Morgane Le Caer 7 hours ago

Fenty Beauty Highlighter Homecoming Proposal

This Teen Was Asked to Homecoming With Fenty Products, and I Can't Even Get a Text Back

by Alaina Demopoulos 7 hours ago

Miss Wheelchair World Beauty Pageant 2017

Women in Wheelchairs Had a Beauty Pageant to Change How We See Disability

by Kristina Rodulfo 7 hours ago

Bath and Body Works Sweet Cinnamon Pumpkin Fall 2017

Holy Mother of Pumpkin, This Beloved Bath & Body Works Scent Is Back — For Now

by Alaina Demopoulos 7 hours ago

Morphe on Ulta | Jaclyn Hill Morphe Palette For Ulta

Exclusive: Morphe Is Coming to Ulta — and There's a Brand-New Palette!

by Lauren Levinson 9 hours ago

Too Faced Glitter Mask

Too Faced Is Launching a Glittery Pink Face Mask With a Slightly NSFW Name

by Lauren Levinson 9 hours ago

Huda Beauty Faux Filter Foundation on Every Skintone

This Is What Huda Beauty's Faux Filter Foundation Looks Like on Every Skintone

by Alaina Demopoulos 9 hours ago