7 Best Beauty Launches From October, According to Editors
7 Beauty Launches Our Editors Can't Get Enough Of This Month
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For some people, the beginning of October marks the official countdown to Halloween. If you're a beauty aficionado, however, it also means the kick-off to a new slate of fall beauty launches. Maybe it's the budding anticipation for holiday releases or the extra time you're probably starting to spend indoors, but regardless, one thing most of us can agree on is that this season of beauty-product drops just hits differently.
With the colder months hovering just right around the corner, a common theme we're looking at can be summed up in one word: rich. From decadent skin-care, floral fragrances, and hydrating hair products, there's something comforting about refreshing your beauty routine and cabinet this season. Should you also be an early bird, you can even get a head start on your holiday shopping and beat the crowds. A win-win.
To help make the narrowing-down process easier, Popsugar beauty editors have tried dozens (if not hundreds) of new product launches in order to recommend you the absolute best of the best. If you're looking for a starting point, or a way to revamp your products for fall you can use this list to kick off your October beauty shopping. Keep reading ahead for the best new beauty launches this month.
Best Toner
iS Clinical Daily Active Smoothing Toner ($52)
"I recently started using iS Clinical products in my daily routine, and I'm obsessed with the brand's newest launch — the iS Clinical Daily Active Smoothing Toner. It's made with a blend of AHA, BHA, and PHAs to exfoliate skin while still keeping it hydrated. I use it every day after cleansing, and it's been keeping my acne-prone skin looking and feeling its best." — Renee Rodriguez, senior staff writer and producer
Best Skin-Care Set
Skinbetter Science Glow and Go Set ($350)
"I know the holidays are all about spreading the love, but I'm going to be so totally honest with you — I typically buy gift sets for me, myself, and I. What can I say? Skin-care products in a set are my love language, which is why I couldn't say no to the Skinbetter Science Glow and Go Set. It has some of my favorite products inside, plus it comes in the cutest travel case that I will be using nonstop." — Renee Rodriguez, senior staff writer and producer
Best Balm
Beecee Everything Balm ($24)
"Hi I'm Renee and I'm obsessed with balms. Lip balms, skin balms, feet balms. . . you name it, I love it. Now, imagine how how much I love an everything balm. Yeah, like a balm that goes on all the things I already listed and more. It's made with emollients that sink into your skin rather than just sitting on top, so it gives serious hydration without a greasy feeling. Yep, I'm obsessed." — Renee Rodriguez, senior staff writer and producer
Best Eye Masks
Dieux x Fishwife Reusable Eye Mask ($25)
"Hi, can we talk about how adorable the Fishwife x Dieux Reusable Eye Masks are? The Dieux Reusable Eye Masks are a forever favorite, but they just teamed up with my favorite tinned fish company to make them even cuter. The little fishies are perfect for keeping your under eyes hydrated and looking adorable at the same time." — Renee Rodriguez, senior staff writer and producer
Best Palette
Hourglass Ambient Lighting Edit ($98)
"I'm a freak for an Hourglass palette, but the brands latest — the Ambient Lighting Edit — has really got me hooked. The colors are perfection for getting a glowy look without looking too glittery or shimmery, and the case design is something worth drooling over." — Renee Rodriguez, senior staff writer and producer
Best Shampoo
Amika The Protector Color Protect and Strengthen Shampoo ($30)
"I've been loving using the new Amika The Protector Color Protect and Strengthen Shampoo and Conditioner on my color-treated hair. It leaves my ends feeling moisturized and hydrated, and my hair always looks shiny and feels soft after every wash. It prevents color fading for up to 40 washes on permanent hair-color, and it smells amazing." — Renee Rodriguez, senior staff writer and producer
Best Hair Brush
Tangle Teezer The Complete Carebrush ($23)
"I need everyone to stop what they're doing and go buy this hair brush. It's not often that I say something is a must-purchase, but Tangle Teezer's newest product is worth every penny. The new Complete Carebrush allows you to pick brush specific to your hair type (hello, genius!), and it detangles, massages, and gives your hair shine just by brushing it. First of all, no brush has ever made my scalp feel this good. Second, it's so easy to get tangles out without pulling my hair, and third, I love that I can purchase something made specifically for my fine hair." — Renee Rodriguez, senior staff writer and producer
Renee Rodriguez is a senior staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.
