First Aid Beauty

4 Things I Learned About This Cult Skincare Product That Blew My Mind

09/03/2019

4 Things I Learned About This Cult Skincare Product That Blew My Mind

"Holy grail" isn't a term we use lightly here at POPSUGAR to describe beauty products.

Advertiser Content From First Aid Beauty

08/13/2019

This Cult Brand Is Celebrating 10 Years — Here are the Bestsellers We Swear By

Trying the buzziest beauty trends is fun and all, but to us, nothing will compare with finally finding those holy-grail products you make a routine around.

Paid Content For First Aid Beauty

This Dewy, Natural Makeup Routine Takes Less Than 5 Minutes

10/05/2017

This Dewy, Natural Makeup Routine Takes Less Than 5 Minutes

Fall may be upon us, but that doesn't mean a fresh-faced Summer glow is leaving our beauty routines any time soon.

Paid Content For First Aid Beauty

5 Times This Face Mask Totally Earned Its Place on My Vanity

07/26/2017

5 Times This Face Mask Totally Earned Its Place on My Vanity

As a self-proclaimed beauty addict, I've swatched, sampled, and hoarded so many products, it's almost embarrassing.

Advertiser Content From POPSUGAR Must Have

The Only Face Mask That Really Works For My Supersensitive Skin

04/30/2017

The Only Face Mask That Really Works For My Supersensitive Skin

Thanks to my supersensitive skin, my beauty routine isn't exactly what I'd describe as "fun."