Is Australian Beauty the New French Beauty?
French beauty, imma let you finish, but Australia is coming in hot for the title of biggest foreign skincare hot spot to know. From heritage brands like Jurlique to this-just-in upstarts like Go-To, amazing skin care is starting to come from the land down under.
According to Charlie Denton, founder of Australia-based brand Crop Natural, American interest in the exporter isn't an accident. "Traditionally, Aussie products are more 'clean' and 'natural,' or at least the perception around them internationally is that," Denton told POPSUGAR. "I think this comes from the idea that Australia is this great big green landscape."
Read on to see our favorite Aussie brands, and a g'day to you, mate.