5 Beauty Innovations That Could Impress Even the Trendiest Friend of the Group
You knew the moment your crush complimented your chunky Steve Madden platform sneakers in fifth grade that you were destined to be a trendsetter in life. Fast forward a dozen (or so) years, and your ability to spot the "next big thing" is still uncanny as ever — and there's no bigger boom when it comes to innovation than in the beauty industry.
This year specifically, the stars brought cool new inventions in CBD skin care, sustainable packaging, and self-tanner — but you probably already called that, didn't you? Check out the editor-backed products we think live up to the buzz.
Don't forget to read up on the rest of our 2019 Power Your Pretty Awards winners — a curated list of beauty products tested by editors, chosen for YOU.