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Best Black-Owned Beauty Brands to Support in 2020

43 Black-Owned Beauty Brands to Support Right Now (and Always)

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Best Black-Owned Beauty Brands to Support in 2020
Image Source: Plant Apothecary

As a woman of color, finding makeup formulated for my skin tone can be difficult, to say the least. A lot of brands see brown foundation and somehow think gray or orange is the perfect accompanying undertone (spoiler: it's not). And don't even get me started on "nude" lipsticks. Even though many popular drugstore brands have made efforts to step up their shade ranges and formulations, it's still essential to celebrate the Black businesses that make products specifically for people of color — especially right now, when the Black community needs your support more than ever.

Keep reading ahead to see which Black-owned brands deserve a spot in your beauty bag every day.

— Additional reporting by Danielle Jackson and Jessica Harrington

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