If you shop in the beauty aisle at your local drugstore, you know that "affordable" doesn't have to be synonymous with "cheap." One exceptional brand that proves this is Maybelline. The iconic company was founded in 1915 by T. L. Williams, an entrepreneur who created a mascara formula for his sister, Mabel. Decades later, in 1971, Maybelline started producing Great Lash mascara — a legendary item that seemingly every woman in the United States has in her makeup bag. In fact, it's said that one tube is sold every 1.7 seconds.
But true drugstore beauty fans know that Maybelline is so, so much more than its mascaras. We've rounded up some of our favorite products from the brand . . . and not a single item costs more than $10. Even better, many members of this lineup easily outshine competitor products that cost five times as much. Read on and get ready to splurge on all 10 (without the fear of blowing your rent money).