Dry Lips? Slather These Products on For the Smoothest Lips of Your Life
If you haven't caught on just yet, the lips are probably the most serviced area when it comes to beauty launches these days. I remember a time when an influx of mascaras, texturizing sprays, and BB creams was the norm. In the past two years, it seems, the industry experts are smartly doubling down on lips. Who can blame them? According to Google Trends, the term "lip injections" is currently at peak popularity in April 2017, gaining steam from 2016 and doubling in search since April 2015 — around the time Kylie Jenner announced she was augmenting her lips. The interest in liquid lipstick has also remained constant since this time last year.
That said, lip products are seemingly becoming redundant. Another day, another liquid lipstick. Lately, it's been all about hologram lip toppers. That's why I've been surprised by three innovative products that recently made their way to my desk: a clay mask, a peel, and a silicone brush duo made specifically to prep and pamper your lips ahead of lining, contouring, and applying lipstick.
Check out these new launches and let me know which one you'd pick up in the comments.