Devout followers of producer, DJ, and life coach DJ Khaled know that one of his many "major keys" to success is cocoa butter. He slathers it everywhere — his face, his belly, his hands — and even uses it in lieu of cologne. Now, Khaled is blessing us all with a collaboration with Palmer's Cocoa Butter.
We're giving thanks to the most high because this collection is launching just in time for holiday shopping. The range, which will be available on Dec. 13 from the We the Best Store and palmers.com, consists of three different products: We the Best Glow, Live Life Smooth, and Khaled's personal favorite, They Block.
According to an interview with Vulture earlier this year, "they" is "the people that don't believe in you, don't support you." Khaled designed this formula to be the perfect antidote to haters. Graciously, he has demonstrated They Block's incredible powers in a highly produced trailer on his Instagram feed. See that (and his explanation of the product to Stephen Colbert) when you read on, then get amped for Dec. 13. Stay tuned for updates as they become available.