Beauty vlogger and entrepreneur Huda Kattan's Lip Contour pencils just launched stateside in May, but she already has her sights set on expanding her matte pout empire. She'd been teasing a few black-and-white shots of a new liquid lipstick formula on Snapchat stories, but Huda just revealed (in color!) every shade of the matte product, which she says is launching soon.
There are 16 different shades, ranging from bright pink to pale mauve. We now also know they will be available to purchase in the States at the end of July. Price is still TBD, but we'll keep you posted!
When POPSUGAR interviewed Huda about her lip liners, she divulged that after she made her beauty industry debut with her range of false lashes, she'd wanted to create matte liquid lipsticks.
"The only [brand] doing liquid lipsticks at that point was Revlon Colorstay Liquid Lipstick," she explained. "So there really was no such thing of it." She suggested this idea (in addition to lip liners) to a cosmetics distribution company in Dubai, but they expressed little interest. Ultimately, this is why Huda decided to finance Lip Contour herself.
Due to the incredible quality of the Lip Contour pencils, we are majorly excited for this new product. Stay tuned for more information on the launch of Huda Beauty Liquid Matte Lipsticks!