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Jamsu Korean Makeup Trend

The Korean "Jamsu" Beauty Trend Is the Key to Perfectly Matte Skin

Usually we dip our face in water to cleanse, so we were intrigued by Vogue's report on a new makeup-setting trend in Korea. According to writer Monica Kim, women overseas are obsessed with jamsu, which roughly translates to "submerging." It works similarly to baking, but adds a mind-boggling step of dunking your face in water.

The technique seems counterintuitive: after applying primer, concealer, and foundation to clean, dry skin, you pat handfuls of baby powder (or your preferred loose powder) on top. Once your face has taken on a ghoulish cast, plunge it into a sink filled with cool water for approximately 30 seconds. You'll find that after you dry off, your complexion looks flawless.

Kim noted that after trying this out, her skin not only remained incredibly matte, but even and smudge-free for hours. It even made it easier to apply other makeup on top. She also remarked that if you'd prefer not to go for a mini-dip, you can use a copious amount of facial mist to dampen your powder instead.

Though jamsu sounds a little bizarre, we'd willingly try it! Anything that keeps our makeup smudge-proof is worth testing.

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