Julep Gets Back Into the Mascara Game, and It's Predictably Awesome

Length Matters by Julep retails for $26.

I applied Length Matters to my right eye, and the side-by-side comparison speaks for itself. My right side looks much more awake than my left.

The wand is designed with micro rubber bristles, which allow you to grab those pesky baby lashes in the corners of your eyes. I liked that I could get to the base of my lashes without worrying about poking myself in the eye.

The mascara formula is wet, which means, essentially, there's no flaking or clumping. Word to the wise, though: dust your lashes with powder before applying. This will prevent your lashes from grouping together, due to the moisturizing nature of the product.

Because of its hydrating properties (it includes both synthetic and natural waxes), you can use Length Matters for up to six months. Most mascaras recommend discarding after three months.