When you think of KKW Beauty — and Kim Kardashian in general — you probably think of a matte contour, sleek highlighter, and always, always a nude lip. We thought the businesswoman's well-documented penchant for a muted lip was a true absolute in this ever-changing world, but it seems we may have thought too soon. That's because KKW Beauty's next release is . . . a shimmer lip gloss?
Perhaps in the spirit of 2000s nostalgia, loose highlights and shimmer glosses are coming soon to the relatively new KKW brand. If anyone tells you that the unicorn trend is out, please show them the picture above, posted by influencer Huda Kattan, who got an early sneak peek at the products. You'll see five glittery shades — including bronze, rose gold, and silver — in both pigment and gloss form.
As Huda reports, the shimmers felt "a little dry to the touch," so the beauty guru suggests applying primer before slathering the gold flakes all over your fine face.
Later that day, Kim herself let us know more about the shimmers, which are adorably called Ultralight Beams, after the Kanye West song. To celebrate the release, Kim blessed us all by covering her body in glitter — and nothing else. The twinkling look was all we could ever hope for and more, straight from the queen of heart-stopping naked Instagrams herself.
Yeah, you should probably just go ahead and find a way to hook your direct deposit up to your KKW Beauty online shopping cart. Sure, the iridescent look is a far cry from what we're used to seeing on Kim, but needless to say, we are into it and will be dropping dollars left and right once these babies drop on Dec. 1.