The New Kardashian Beauty Cream Lipsticks Prove Matte Lips Are Overrated
If you've been watching Keeping Up With the Kardashians since it premiered in 2007, you know that the sisters have changed a lot. We don't just mean that their signature looks have evolved (though they have — Kim has definitely given up her Hervé Leger dresses!). Nope, they have been through some serious sh*t, only to come out of it completely unshakeable. Having watched the show for nearly a decade, I know that this adaptability — along with confidence and transparency — is a part of the reason they're still so successful. Millions of us have enjoyed watching the Kardashians play pranks on each other, snap when they're feeling sassy, and even cry as they discuss devastating hardships, including divorce and death.
It makes sense that they would want their beauty line to evolve along with them, which is why they're launching the brand-new Fierce Collection, inspired by their transformation. After all, as they've gotten older, so have their fans, who continue to look to them for inspiration. Like Kim, many of us have outgrown the body-con-wearing stage of our lives. We also want more luxurious beauty products in packaging worthy of flaunting on a vanity. But if there's one thing that will never change, it's my love of shopping for beauty products on a budget. The formulas are often just as good (if not better) than their department store counterparts, and even the sisters' go-to makeup artist agrees.
The components of the Fierce Collection exemplify that fact. The formulas are fantastic (just wait until you see the lipsticks and highlighters!) and the complexion products celebrate your skin instead of completely hiding it. But I'm especially fond of the packaging. It's evolved from the youthful white cases to a more sophisticated black and gold color palette. Read on to see the covetable products for yourself, then shop the Fierce Collection on KBeauty.com and in Ulta stores this August. Can't wait? Try on the new shades virtually using the YouCam Makeup App.