In case you haven't noticed, Kat Von D has one of the most mesmerizing Instagram accounts in the beauty industry right now. And it's not just the beautifully colorful feed, either — it's the constant, tantalizing teasing of new products. Fans have been clamoring for official images of Kat's hotly anticipated Serpentina palette, and finally, the brand delivered.
We can tell with just a single glance at the above image that Serpentina will sell out quickly. The droolworthy, vegan set consists of eight all-new, richly metallic shadows and a flashy loose pigment. With shade names like "Ankh," "Nile," and "Scarab," it's clear that Kat drew inspiration from ancient Egypt for the palette.
"The inspiration for this palette came more from a sentiment versus an actual muse. But if I had to choose a physical representation, I'd say it's inspired by the essence of Egypt — Cleopatra to be specific," the artist told Sephora. "Although she's portrayed as one of the most beautiful women in history, the truth is, her most powerful qualities were her intelligence and self-creation. She was the original pioneering woman."
While many brands are offering rainbow formulas right now due to their popularity, we can say with certainty that these hues are unique. Instead of being vivid colors, each of these shades is on the darker side of the spectrum, offering a grungier, moodier take on the rainbow trend. Just think of all the incredible smoky eyes you could whip up with this palette!
The set goes on sale today on Sephora's website (buy it here!) and retails for $45. But act quickly! Serpentina is limited edition. So, if you want this stunning collection as part of your stash, we recommend keeping that Sephora browser tab open all day and hitting refresh until you can shop — after all, you don't want to miss out.