Michelle Phan Reveals the Secret to YouTube Beauty Video Success

Even if you're only vaguely aware of the existence of beauty vloggers (video bloggers), you've likely heard of Michelle Phan. She was one of the beauty video pioneers in 2007, when she started creating easy-to-follow makeup tutorials based on music videos, Disney characters, and more. Due to her genuine persona and her true talent for beauty, her channel exploded with popularity, and she now has over 300 self-edited YouTube videos, more than seven million subscribers, and over a billion views. She also has managed to transform being a video star into a serious career. She has her own beauty brand, Em Cosmetics, founded FAWN (For All Women Network, a women's lifestyle network), and is releasing her first book, today, on Oct. 21, Make Up: Your Life Guide to Beauty, Style, and Success — Online and Off. We sat down with Michelle to discuss her growing career, how to make it in the digital space, and (of course!) beauty.

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